Have you ever seen this from Disney?
I know this was the first time I saw it!
On the Gallup Q12, Question #8 asks, “Does the mission/purpose of your company make you feel your job is important?”
I’ve studied the Gallup results and looked at many top performing and low performing companies. There are four things that drive engagement in an organization and mission / purpose is the number one.
If Question #8 is a disagree or strongly disagree, the rest of the survey will follow suit.
However, having a strong mission/purpose is only part of the story. Some organizations have done a phenomenal job identifying a very purposeful mission. Then, they fail to effectively communicate it and their leaders fail to live it.
How is your organization’s engagement around its mission and purpose?
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Overcoming Organizational Myopia:
Breaking Through Siloed Organizations https://www.amazon.com/dp/1945151005/ref=cm_sw_r_cp_apa_i_p7UXCbNQ4RTBH