Posts tagged facebook

Struggling With Social?

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Using social media for business? Struggling?

Who doesn’t?

We all can’t be like Gary Vaynerchuk and Neil Patel Digital overnight. But here are some simple rules to help you.

1. Video & Imagery is King! Sharing Sucks! All social media platforms want original content on their site…not shared from another site. Videos (Live #1) are top and then pictures (post the picture first) are second.

2. Engagement keeps it alive! Getting people to Like, Comment, & Share pushes your post into other’s feeds, so you reach an audience you’re not connected with. I had a simple update post that went viral because of this and had over 41K views on LinkedIn.

3. Connection Power works! Obviously, the more people that are connected to you and follow you, the more people see what you post. Connection can be through Business Pages and Groups too. Always be building your connections.

4. Recency Importance! Always try to post when YOUR audience is reading their news feed. It’s more likely to be seen. The longer it’s out there, the less people will see it.

5. Monitor your performance! Pay attention to anything that the platform will provide you with as performance metrics. Watch what works and doesn’t work.

Do you have another suggestion? Comment below 🔊👇

Facebook and Instagram Password Snafu

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Looks like it’s time to change your Facebook and Instagram passwords … again!

It’s all over the news this morning!!! Facebook confirmed yesterday, that it stored “hundreds of millions” of account passwords in plaintext FOR YEARS!!!

The discovery was made in January as part of a routine security review. Facebook said, “None of the passwords were visible to anyone outside Facebook.” Facebook admitted the security lapse, after they discovered passwords were accessible to approximately 2,000 engineers and developers.

“This caught our attention because our login systems are designed to mask passwords using techniques that make them unreadable,” said Canahuati, in the recent announcement. “We have found no evidence to date that anyone internally abused or improperly accessed them.”

Facebook said it will notify hundreds of millions of Facebook and Instagram of the exposure.

Recommendation: Change your passwords now!

Blogging Success Ideas

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Are you a #blogger or interested in social media #blogging? Let’s take this Sunday to discuss some Blogging #Success Ideas…please add your own ideas in the comments below 👇

#1 Always load a #video or #picture first. That way, if you use a link, like www.johnknotts-author.com in your post, it won’t automatically create an image link. Posts with videos and pictures get more #visibility with #socialmedia #algorithms.

#2 #Connect #engaging people to your #blog with the @ sign. When posting on your personal profile, your can connect people you respect, like @Matt Scherer, @Pat Whitty, @Joseph Toomer, and @Steve Taubman, this post pops up in their notifications. If they’re engaging in social media, they’ll chime in. You can also #connect business pages like Crosscutter Enterprises and Microsoft to drive people to a page. If posting on your Business Page, it is harder to take people.

#3 #Hashtag strategies work well–really well on #LinkedIn. You put them at the bottom, but you can also tag them right in the #post. They create search links that can connect like material. Use them wisely.

#4 Provide a #calltoaction in your post. Ask #readers to do something, like add their ideas, #like and #share, click the link, etc.

#5 LinkedIn only gives you 1,300 characters … use them wisely. Facebook, however, give you tons of room. However, make sure you make the post enagaging at the start of it’s long so people will click the #readmore link.

Your turn, go…

#incubators #business #mentoring #coaching

Facebook Marketing White Paper

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Three years ago, my wife and I opened up an equestrian business in Bulverde, Texas, where we board horses and train riders. We quickly discovered the importance of Facebook Marketing in this very social business.

Like many small business owners, we struggled to engage our audience on social media. However, as a business consultant, I’ve worked to fully understand the ins-and-outs of the maze of digital advertising — especially advertising without spending money!

I put together a short, helpful white paper called, The Five Deadly Sins of Facebook Marketing.

If you are interested in the FREE white paper, request it via this link: https://mailchi.mp/549ddf9c3390/fds.

Dealing with the flamers on your blogs

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Framers? Darn autocorrect!

Do you have those people that repeatedly flame on your blog? Practically anything and everything you talk about they take the other stance and infuriate you with illogical arguments and sometimes simply wrong information?

How do you deal with them?

I have two primarily.

One is on Facebook. There I tend to get a little political and very pro military with my posts. There is this one guy that almost always adds his two cents, which is totally opposite of the stance I’ve taken in my post. There for a while, he was reeling me into his discussion…argument. I was letting him get to me and I was going off. Then I got to the point where I would simply delete his comment on my post so I could ignore him.

The other is on LinkedIn. He’s a know it all on a strategic planning site that tends to read and comment on every one of my Saturday morning Think Big, Take Small Steps, strategic planning blogs. His comment are always in complete disagreement with my approach that I’m discussing, how his company does this and it’s the only right way, and supposedly he has peer-reviewed articles and that makes him a God. Again, I started off challenging him, but he’s way too arrogant to listen and simply fires back veiled insults across the Internet. I’ve noticed, because I read many of the posts on these groups, that he is like this to everyone, but never seems to share anything himself…just belittle everyone else’s posts. I guess because he’s peer-reviewed, which I’ve never found. Now, I ignore him.

I’ve had people tell me to simply unfriend or unlink to them. I have considered it. Of course, on LinkedIn that doesn’t work. He’s on the group so whatever gets posted, he reads…not being linked to him doesn’t matter.

I have tried to debate the subject with them, but their views are almost purposefully opposite and so far from what I agree with that it seems more of a challenge than it’s worth.

Do you have flamers on your posts and blogs?

How do you deal with these people when they choose to use your avenue as their sounding board?

Do you think that they are honestly trying to add positive information to the conversation, or are they simply miserable people that want everyone to accompany them in their misery?