Posts tagged business

The Importance of Mission Right Now

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Your mission statement  means everything to your company right now.杖

Is you mission statement just words that make you feel good?

Or are they words that you live by?

Your mission should define you in good times and bad.

Right now, your mission is most important and now is a true test if actually live by it.

My mission it to be an Incubator of Success, coupled with my vision of Leaving nothing but success in my wake.

These words mean even more to me today as I and others around me struggle with this current crisis.

I still look for ways to share content that inspires and teaches — in Hope’s to provide assistance to those in need of success right now.

See, in times like these, especially in business, it can be very easy to focus only on yourself and your business. Not you customers, partners, or employees.

Yes, being a success incubator also means focusing on my own success, but during this crisis it doesn’t mean to only focus on my success.

If you’re struggling in business right now, reach out below. Let’s discuss innovative ways to get through this together.

Share your mission and how important it is right now to you.

Maybe now is the time you really discover your true mission statement?

#success #incubator #business #coaching #consultants

Getting Up To Speed

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How do you quickly become an expert at work? 👨‍🎓🚇 And what does a subway have to do with it?

I’ve been in subways before, in Washington, DC, and in Paris, France. So, I have some experience with them.

However, the subway in New York City definitely provides a different level of understanding and expertise.

I took a little time to study the subway map and to research online how to navigate the subway.

This allowed my wife and I to be able to effectively navigate around town over the last two days. Numerous times, my wife was lost or would have got on the wrong train, but I was confident and got us where we needed to be.

Last night, she commented on my ability to quickly learn the system and get us around easily. The trick, she pointed out, was that I took a little bit of time to learn about the system.

Trust me, there’s no better school than doing something, as there were things I continued to learn riding the subway. But, I knew enough to start and be successful and that helped me learn from there.

How do you quickly get up to speed on something and how does it work?

Any tips or tricks you would care to share?

#success #incubator #business #coaching #consultants
Crosscutter Enterprises
www.crossctr.com

Enter the matrix

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Do you, or have you operated in a Matix Organization? 🤔🤓

I have seen, recommended, and used the matrix approach in several organizations over the past 30 years.

Most recently, I led a team of process Improvement experts and, although they worked for me, they were matrixed out to support different clients. This gave me the flexibility of economies of scale, but also deeply embedded them with clients (product lines).

I’ve found that a matrix approach is very effective in many but not all situations.

If you’ve been in a matrix organization, can you share your experience?

What were the benefits?

What were the challenges?

Was it a success or failure?

If you’ve never seen a matrix environment before, let me know too. What are your thoughts about one?

How are you organized now?

If you’re a professional in organizational design, what experience have you had creating matrix orgs?

What are your thoughts and cautions on them?

Thanks for your discussion. Very excited to hear from everyone.

#success #incubator #business #coaching #consultants
Crosscutter Enterprises
www.crossctr.com

That’s your marketing plan?

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🤔 Are you considering writing a book? 📖 Start with marketing it! 📢

On Facebook, this morning, I saw someone post, “I just published my book, can someone tell me how to market it.”

Too late! ⏰

If you are considering writing a book — I mean it’s a twinkle in your eye — start marketing your book first!

If you wait…your too late!

The first step is to define and hyper-focus on your audience — write the book for them.

Build your social media connections around that audience and develop qualified leads as you write.

Close to final draft, start building excitement with updates, videos, and snippets. Pull pre-release readers to test your book. Send it to someone influential for the Foreword.

Have a pre-release party and make the book available for pre-sale and become a bestseller prior to release.

Have big social fanfare, public service announcements, presentations, and book signings at final publication.

How do I know all this? I did the same as that person in 2012 when I published One Dead Marine, my first book.

#success #incubator #business #coaching #consultants
Crosscutter Enterprises
www.crossctr.com

Success takes time

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True Success … for most of us … takes time! 🏅⏰

“Great things are not done by impulse, but by a series of small things brought together.” Vincent Van Gogh

This is not a brag fest email–just sharing a personal success story. It’s about being consistent and constant, while focusing on things bigger than yourself.

For 30 years, I’ve been building my knowledge, skills, and experiences in business improvement. For 16 of those years, I’ve been following a personal 20-year strategic plan.

Three years ago, I had great conversations with a company that was doing incredible things and was faced with incredible opportunities. Our timing wasn’t right.

However, I followed this company for the past three years, watched their progress, and stayed in touch.

Two months ago, the company reached out — they had been watching me on LinkedIn too. Our conversations three years ago made more sense now — they were ready.

This week, I started working with them on a strategic engagement and it is so incredibly exciting! My 30-years’ experience is coming to bear on a company that truly appreciates me and what I have to offer.

I am looking forward to huge successes with them!

#success #incubator #business #coaching #consultants
Crosscutter Enterprises
www.crossctr.com

You have no competition!

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What if I told you that, “You have no competition?” 🤠🥳🤓

Well, that’s what 3Sixty Integrated CEO, Will Duke, shared to a full house recently at a recent ACG Central Texas luncheon.

I found this an intriguing statement.

Do you feel as if your company has competition? Or not?

If you do, how would you change your paradigm to think otherwise?

What would the business world be like without competition?

What are your thoughts?

#success #incubator #business #coaching #consultants
Crosscutter Enterprises
www.crossctr.com

What’s going on here?

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⁉️ Why don’t more people employ a content marketing strategy? 🧐🤔

If content marketing is so effective, why doesn’t everyone use it? 🙉🙈🙊

⏰ Time!

🏋️‍♂️ Work!

📜 Knowledge!

Let’s face it…content marketing takes a lot of time, work, and knowledge!

Someone can easily put together a sales AD LinkedIn message in about the same amount of time it takes me to craft this one LinkedIn update.

Then, they can cut and paste this advertisement, sending it to 100s to 1,000s of connections on LinkedIn in the amount of time it takes me to write another couple content pieces.

The AD route was simple. This is why people do it.

Content Marketing requires:

1️⃣ A great deal of time. Providing great content that engages an audience is built over several months of consistent and constant sharing.

2️⃣ A great deal of work. Every week or every day, you’re continuing to build and share valuable content and you’re engaging with your audiences.

3️⃣ A great deal of knowledge. Let’s face it, if you’re going to provide a lot of great value, you need to really know what you’re talking about.

It’s no wonder why so many people choose the quick and easy route over the hard.

#success #incubator #business #coaching #consultants
Crosscutter Enterprises
www.crossctr.com

Connections on Social Media

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🧐 How do you grow your connections 👥 professionally on social media? 🤔

What do you mean, “professionally?”

Not all social media connections are created equal. Aside from friends, family, and coworkers, you should pick and choose wisely when building your network.

Often, we simply start adding connections from the recommendation list the platform provides us. It’s easy, but not the best way.

You want to be connected to people that actively use the social media platform. These are the people that engage on topics that you like to talk about.

Find a person, business page, or group that has a lot of connections, is active on the platform, and is aligned to your train of thought.

Find a post from them with a lot of engagement (Likes and Comments). These people obviously like the same thing you like and they are active on the platform.

These are the people you want to send connection requests to.

Chances are they will also engage with you. And, that’s the kind of professional connections you really want.

How do you connect with the right people on social media?

#success #incubator #business #coaching #consultants
Crosscutter Enterprises
www.crossctr.com

Winner Takes It All!

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Does winning matter … sure. I can’t dispute that. But how? 🙉🙈🙊

‼ This update is going to piss a few people off that I know. 🤬 Oh well…

People, who don’t want you to win, care how you did it.

People, who want you to win, don’t care how you did it.

Those, who don’t want you to win, see how you’re winning, how you’re getting away with it, and also how you’re being recognized for it.

So, they start doing it as well.

Case in point: “Amazon Best Seller” 🔖

This garbage started before 2010. Forever, I thought it meant that your book simply out sold every other book in its category and was number one on Amazon … for a day or so.

That category could be very obscure. But, it doesn’t have to be. Because, I learned the many ways authors were convincing a lot of people to buy their book (often a $0.99 ebook) in one day — they game the system.

I have been told many times, by both authors and friends, I should do it too.

Recently I learned that some authors are calling #2 on Amazon a Best Seller … as is #14. Basically, if someone says it’s a Best Seller, then it is. Mainly, because there is no way to disprove it.

This is what people consider “Winning.”

Not me…

Crosscutter Enterprises
www.crossctr.com