What do we do when we’re driving in the rain and get stuck in mud? At first we rock back and forth, saying, “I got this,” and we often succeed in getting more stuck.
Then we get help to push us out…
Not just any help, right?
If we saw a couple of young kids on the corner, they might be willing, but they’ll just get covered in mud trying and you’ll be more stuck.
No, we look for big burly guys to push us out.
But then along comes this one guy with a big truck. See, this guy…he knows everyone gets stuck here in the mud, so he hangs out with his truck when it rains. He’s not the biggest and baddest guy out there, but he has experience and the right tools. Unfortunately, he also charges a lot to get them unstuck.
Little does everyone know that this guy also has a store before you get to this section of road. There is a big sign out front that says, “All Season Tires For Sale! Helps Prevent Getting Stuck in Mud!”
No one ever buys these inexpensive tires from him, but almost anyone will pay for him high dollar to pull them out of the mud.
This is how business planning works. It’s fixing your roof when the sun is shining and its bringing in the expert who has years of experience at fixing roofs.