Posts tagged social media

Connections on LinkedIn

Blogging Business Coaching Business Consulting Meandering Genius Strategic Communication Stuff Thoughtful Thursday Tips

Do you have a lot of connections , but not a lot of interaction? 

Not all connections are created equal.

What type of person are you on LinkedIn?

隸‍♂️ Super User. You are online all the time. Posting at least daily; like, comment, and share all kinds of stuff; and you respond to messages and comments.

履‍♀️ Lurker. You read other people’s posts, but hardly ever post or respond. You’d rather be a silent participant on LinkedIn than active.

 Absent. You have a profile, but you never use it. Occasionally, you might update it, but you don’t look at your messages or your notifications and you have no pulse online.

Ways to identify what type of connections you have.

1. Send them a birthday greeting or congrats on job changes and promotions. See if they ever respond.

2. Look at their Activity on their profile. If the section is blank, you can see this person doesn’t participate much.

3. Check the recency and completeness of their profile. No picture, limited details, etc. Probably not active.

4. Number of connections. Less than 500? Obviously not using LinkedIn to connect with the world.

Who cares?

Are you using LinkedIn to connect with people on a deeper professional level or just to build a connection count.

#success #incubator #business #coaching #consultants

Sunday Success LinkedIn Tip

Business Coaching Life Meandering Genius Stuff Success Sunday

Are you looking  to increase and improve your use of LinkedIn during this pandemic crisis? 濫

Here is a LinkedIn-specific Sunday Success tip.

All connections are not created equal.

The connections you want are connections that will engage with you and expand for network.

Pick a specific type of connection you want — let’s use Purchasing Agent as an example.

Type “Purchasing Agent” into the search bar and then select “People” as a filter.

This will give you a list of people with Purchasing Agent in their job title.

Then, check each person out and see how many connections they have and if they have any Activity.

If they don’t have any Activity, then they’ll probably never read your stuff and clearly won’t engage with you.

Choose your connections wisely.

Send a personal invite to those that look like they will engage.

Have a great Sunday!

#success #incubator #business #coaching #consultants

What’s going on here?

Blogging Business Coaching Business Consulting Meandering Genius Strategic Communication Stuff Take A Leap Wednesday Tips

⁉️ Why don’t more people employ a content marketing strategy? 🧐🤔

If content marketing is so effective, why doesn’t everyone use it? 🙉🙈🙊

⏰ Time!

🏋️‍♂️ Work!

📜 Knowledge!

Let’s face it…content marketing takes a lot of time, work, and knowledge!

Someone can easily put together a sales AD LinkedIn message in about the same amount of time it takes me to craft this one LinkedIn update.

Then, they can cut and paste this advertisement, sending it to 100s to 1,000s of connections on LinkedIn in the amount of time it takes me to write another couple content pieces.

The AD route was simple. This is why people do it.

Content Marketing requires:

1️⃣ A great deal of time. Providing great content that engages an audience is built over several months of consistent and constant sharing.

2️⃣ A great deal of work. Every week or every day, you’re continuing to build and share valuable content and you’re engaging with your audiences.

3️⃣ A great deal of knowledge. Let’s face it, if you’re going to provide a lot of great value, you need to really know what you’re talking about.

It’s no wonder why so many people choose the quick and easy route over the hard.

#success #incubator #business #coaching #consultants
Crosscutter Enterprises
www.crossctr.com

Connections on Social Media

Blogging Business Coaching Meandering Genius Promotion Tuesday Stuff Tips

🧐 How do you grow your connections 👥 professionally on social media? 🤔

What do you mean, “professionally?”

Not all social media connections are created equal. Aside from friends, family, and coworkers, you should pick and choose wisely when building your network.

Often, we simply start adding connections from the recommendation list the platform provides us. It’s easy, but not the best way.

You want to be connected to people that actively use the social media platform. These are the people that engage on topics that you like to talk about.

Find a person, business page, or group that has a lot of connections, is active on the platform, and is aligned to your train of thought.

Find a post from them with a lot of engagement (Likes and Comments). These people obviously like the same thing you like and they are active on the platform.

These are the people you want to send connection requests to.

Chances are they will also engage with you. And, that’s the kind of professional connections you really want.

How do you connect with the right people on social media?

#success #incubator #business #coaching #consultants
Crosscutter Enterprises
www.crossctr.com

Nobody’s watching your videos!

Blogging Business Coaching Meandering Genius Start-up Saturday Strategic Communication Tips

If you think your videos are being watched … You’re wrong!

I did some analysis on Video Performance on Facebook. Business Pages on Facebook provide a great deal of data on their Insights tab.

Below are the deeper insights of just one video post, viewed by over 250 people. However, I researched several videos from multiple Business Pages and the trend was the same.

Guess what…

The average time someone spends watching your video is between 5 and 8 seconds! You heard me right — SECONDS!

You lose close 50% of your audience a measly 3 seconds into your video!

Are you trying to get your videos below 3 minutes? Try harder! If you’re over 30 seconds, you’re too long!!!

This was very enlightening for me … is it enlightening for you?

In the comments, leave your thoughts and discussion on how we possibly deal with this short attention span trend.

Crosscutter Enterprises
www.crossctr.com

Social Media — Old School

Blogging Business Coaching Business Consulting Meandering Genius Speaking Strategic Communication Stuff Thoughtful Thursday

This struck me how we have turned our physical world into our social and digital media world.

I have seen many different images, such as this, about social and digital media, but this one is pretty good!

I wonder where Tik Tok fits into this mix?

Take an inventory of the Apps on your phone and computer. What social and digital media tools do you use and for what purpose, personal, business, or both?

For me:
Facebook: Business primarily
LinkedIn: Business
Wordpress: Business
Twitter: Business primarily
Instagram: Business primarily
Skype: Business
Zoom: Business
WebEx: Business
YouTube: Both
Yelp: Personal primarily
Open Table: Personal
Meetup: Business primarily
Pintrest: Personal
Dropbox: Business

Struggling With Social?

Blogging Business Coaching Meandering Genius Performance Measurement Start-up Saturday Strategic Communication

Using social media for business? Struggling?

Who doesn’t?

We all can’t be like Gary Vaynerchuk and Neil Patel Digital overnight. But here are some simple rules to help you.

1. Video & Imagery is King! Sharing Sucks! All social media platforms want original content on their site…not shared from another site. Videos (Live #1) are top and then pictures (post the picture first) are second.

2. Engagement keeps it alive! Getting people to Like, Comment, & Share pushes your post into other’s feeds, so you reach an audience you’re not connected with. I had a simple update post that went viral because of this and had over 41K views on LinkedIn.

3. Connection Power works! Obviously, the more people that are connected to you and follow you, the more people see what you post. Connection can be through Business Pages and Groups too. Always be building your connections.

4. Recency Importance! Always try to post when YOUR audience is reading their news feed. It’s more likely to be seen. The longer it’s out there, the less people will see it.

5. Monitor your performance! Pay attention to anything that the platform will provide you with as performance metrics. Watch what works and doesn’t work.

Do you have another suggestion? Comment below 🔊👇

Blogging Success Ideas

Blogging Business Coaching Business Consulting Innovation Life Performance Measurement Success Sunday Tips

Are you a #blogger or interested in social media #blogging? Let’s take this Sunday to discuss some Blogging #Success Ideas…please add your own ideas in the comments below 👇

#1 Always load a #video or #picture first. That way, if you use a link, like www.johnknotts-author.com in your post, it won’t automatically create an image link. Posts with videos and pictures get more #visibility with #socialmedia #algorithms.

#2 #Connect #engaging people to your #blog with the @ sign. When posting on your personal profile, your can connect people you respect, like @Matt Scherer, @Pat Whitty, @Joseph Toomer, and @Steve Taubman, this post pops up in their notifications. If they’re engaging in social media, they’ll chime in. You can also #connect business pages like Crosscutter Enterprises and Microsoft to drive people to a page. If posting on your Business Page, it is harder to take people.

#3 #Hashtag strategies work well–really well on #LinkedIn. You put them at the bottom, but you can also tag them right in the #post. They create search links that can connect like material. Use them wisely.

#4 Provide a #calltoaction in your post. Ask #readers to do something, like add their ideas, #like and #share, click the link, etc.

#5 LinkedIn only gives you 1,300 characters … use them wisely. Facebook, however, give you tons of room. However, make sure you make the post enagaging at the start of it’s long so people will click the #readmore link.

Your turn, go…

#incubators #business #mentoring #coaching