Posts tagged publishing

That’s your marketing plan?

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🤔 Are you considering writing a book? 📖 Start with marketing it! 📢

On Facebook, this morning, I saw someone post, “I just published my book, can someone tell me how to market it.”

Too late! ⏰

If you are considering writing a book — I mean it’s a twinkle in your eye — start marketing your book first!

If you wait…your too late!

The first step is to define and hyper-focus on your audience — write the book for them.

Build your social media connections around that audience and develop qualified leads as you write.

Close to final draft, start building excitement with updates, videos, and snippets. Pull pre-release readers to test your book. Send it to someone influential for the Foreword.

Have a pre-release party and make the book available for pre-sale and become a bestseller prior to release.

Have big social fanfare, public service announcements, presentations, and book signings at final publication.

How do I know all this? I did the same as that person in 2012 when I published One Dead Marine, my first book.

#success #incubator #business #coaching #consultants
Crosscutter Enterprises
www.crossctr.com

Steps to Writing & Publishing a Book

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Interested in writing & publishing a book? Don’t know where or how to get started?

Successfully writing & publishing is much like starting a new business. The steps are essentially the same and having a plan & a coach really helps.

Many people think that publishing is expensive and difficult, but you can publish for very little money. It does require a lot if work to do it right. Here are my suggested 13 high-level steps to get you there:

1. Define your Purpose for writing.
2. Assess if you are ready to write & what you can write about.
3. Define the Audience.
4. Determine how you plan on writing your book (ways to get it written).
5. Ideation, research, brainstorming, and testing.
6. Outline.
7. Draft – edit – draft – edit – draft – edit – final draft.
8. Publishing determinations.
9. Cover design (and illustrations if required).
10. Draft reviewers and Foreword.
11. Pre-release marketing.
12. Format, Publish, and Release.
13. Post-release marketing.

If you are interested in writing & would like help, let me know.
Crosscutter Enterprises

Kickstarter Project: Overcoming Organizational Myopia

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Overcoming Organizational Myopia, stovepipes, sandboxes, short sightedness

At 2:30 pm, Central Time, on June 27, 2015, KS Project, Overcoming Organizational Myopia lifted off.  Overcoming Organizational Myopia will be a new nonfiction book about successfully breaking through stovepiped organizations to obtain organizational effectiveness.

https://www.kickstarter.com/projects/1551087231/overcoming-organizational-mypoia

The Short Story: I discovered that it really does not matter what company or organization I work with, they all have stovepipes.  What I learned is that they are a product of human nature.  The problem is that everyone wants to “break down the silos” as the typical management response. Unfortunately, this NEVER works! All you do is cause confusion and drive unproductivity as the people in your business seek to rebuild the stovepipes that make them feel secure.  This book is about breaking through the stovepipes to become an effective and efficient organization.  It respects the stovepipes and teaches you how to navigate through them using a consistent and systematic application of full-spectrum strategic and organizational methods.  The book is designed to provide you with situational examples so you can self-diagnose your organization.  Across nine areas, the book helps you identify problem areas and, like a business doctor, treat the root causes with solid business solutions.

Working on One Dead Marine II

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One Dead Marine

One Dead Marine

In May of 2012, I published my first fictional novel, One Dead Marine.

This book takes you into the world of The Savage SoulTM and Scorched EarthTM, which was created by a close friend of mine, Kevin Bogucki (Bogo).  Bogo worked on the world of The Savage SoulTM since we were kids in school.  Today, Scorched EarthTM is the planet Earth born out of an advanced society in the twenty-first century that died a painful death–and the killer’s name was Yellow Mike.

One Dead Marine follows Anthony Moon, a Native American U.S. Marine, who finds himself 150 years in the future, where old-world technology, magic-wielding demons, flesh-eating zombies, and monsters of every imagination populate the environment like the air he breathes.

Moon guides us through his journeys and experiences as you follow along in his own personal journal of his arrival to this new post apocalyptic world.  His journal outlines where Lance Corporal Moon learns to survive–barely–in a fanatical environment built out of the madness of a twisted drug and an ensuing great disaster.

The time for One Dead Marine II is upon us.

I have slowly worked on this second story, which picks up where the last book ended.  Lately, with the help of blogging, I have been getting wore into writing and this book is taking shape.

One Dead Marine II (true name yet to be announced) takes our unlikely Native American Marine hero to Las Vegas, Nevada.  Expect to see more of his struggles, to learn more about Moon, that he doesn’t even know himself, and battle lots of zombies–ugh!

This installment of The Savage SoulTM and Scorched EarthTM series will push Anthony Moon’s psyche to its limits with the madness that makes up planet Earth.

My goal is to release this installment by the end of the year.

Additionally, I’m working to reformat One Dead Marine, which was only released in paperback, in e-book format available for Kindle and Nook.  I hope to have this version released by April of this year.  It was very exciting to publish my first paperback and taught me some things about self-publishing that will help me when I release my first non-fiction business book, Overcoming Organizational Myopia.  I expect to also release that book by the end of May, beginning of April.

This second book following Moon will not be a journal, like the last book.  This one takes us into the more traditional approach to book writing by putting it in the first person view.  Also, I expect this novel to be longer than the first, which was just under 29,000 words (130 pages).

Well, back to writing…