⁉️ Why don’t more people employ a content marketing strategy? 🧐🤔
If content marketing is so effective, why doesn’t everyone use it? 🙉🙈🙊
⏰ Time!
🏋️♂️ Work!
📜 Knowledge!
Let’s face it…content marketing takes a lot of time, work, and knowledge!
Someone can easily put together a sales AD LinkedIn message in about the same amount of time it takes me to craft this one LinkedIn update.
Then, they can cut and paste this advertisement, sending it to 100s to 1,000s of connections on LinkedIn in the amount of time it takes me to write another couple content pieces.
The AD route was simple. This is why people do it.
Content Marketing requires:
1️⃣ A great deal of time. Providing great content that engages an audience is built over several months of consistent and constant sharing.
2️⃣ A great deal of work. Every week or every day, you’re continuing to build and share valuable content and you’re engaging with your audiences.
3️⃣ A great deal of knowledge. Let’s face it, if you’re going to provide a lot of great value, you need to really know what you’re talking about.
It’s no wonder why so many people choose the quick and easy route over the hard.
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Crosscutter Enterprises
www.crossctr.com