Recently, I was talking to a Branding Coach at a networking mixer. She said, her most difficult challenge in working with new business clients is that they don’t even know what business they want to be in.
Many people dream of starting their own business … striking out on their own as an entrepreneur. However, they don’t really know what they want to be when they grow up.
There are so many challenging questions that start-ups face, but this one is daunting.
Here are a few ideas … I would love to hear yours:
▶️ Take what you do today, and turn it into your own business. You know you’re already good at it. You can create a side-hustle or create your own company.
▶️ Turn a hobby into a job. I love golf, and about 15 years ago, I came up with a pretty neat business model around the sport.
▶️ Buy into an existing business. There are many franchise opportunities that exist. Also, businesses are always being sold by others for various reasons. If you don’t know what you want, take a look at what already works that you can buy.
Consider four things when starting out on your own. 1. You love what you do. 2. You are good at it. 3. People need it. 4. People will pay for it. At the center of these four, is PURPOSE.