Posts tagged marketing

What’s going on here?

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⁉️ Why don’t more people employ a content marketing strategy? 🧐🤔

If content marketing is so effective, why doesn’t everyone use it? 🙉🙈🙊

⏰ Time!

🏋️‍♂️ Work!

📜 Knowledge!

Let’s face it…content marketing takes a lot of time, work, and knowledge!

Someone can easily put together a sales AD LinkedIn message in about the same amount of time it takes me to craft this one LinkedIn update.

Then, they can cut and paste this advertisement, sending it to 100s to 1,000s of connections on LinkedIn in the amount of time it takes me to write another couple content pieces.

The AD route was simple. This is why people do it.

Content Marketing requires:

1️⃣ A great deal of time. Providing great content that engages an audience is built over several months of consistent and constant sharing.

2️⃣ A great deal of work. Every week or every day, you’re continuing to build and share valuable content and you’re engaging with your audiences.

3️⃣ A great deal of knowledge. Let’s face it, if you’re going to provide a lot of great value, you need to really know what you’re talking about.

It’s no wonder why so many people choose the quick and easy route over the hard.

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Crosscutter Enterprises
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Content Marketing FAIL

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What is content marketing? I’m sure you have heard the term and some know it really well, but many are getting it wrong.

If you have a business or are a professional with a blog, then you probably are touching on content marketing. There are many other ways to leverage content marketing.

Basically, content marketing is freely sharing of good information either through your business blog, in business documents (like a statement), in a free webinar, etc.

Here are some keys to it:

1. It is free. You don’t have to pay for it, you don’t have to sign up with your email to get spammed for the rest of your life, no one is going to psycho dial you to see if you are interested in buying their product or service. It is free.

2. It is information that you can use. The article is complete and good information that someone can apply. Not only does it bring up good points, but it is complete and has value. Posting a couple of sentences highlighting a problem, but not providing any advice or detail is not content–that’s a tease. All you are trying to do is convince me to ask for more information (see item 1).

3. Weaving in your product or service as part of the content is nothing short of an advertisement. It’s spam. You haven’t figured out content marketing. Having a bio at the top or bottom with infomation about your product or service is content marketing

I have seen a lot of this non-content marketing lately on LinkedIn and Facebook. Word to the wise…you are not doing yourself a favor. People are not stupid. If you want to share information, share it, if you want to sell something stop trying to disguise it as content when it is not.