Pre-COVID Boss to Sales Employee: “Call as many people as possible, we don’t have time to get to know them.
Post-COVID Boss to Sales Employee: Get to know as many people as possible, it’s a waste of time just calling people you don’t know.
Is there an aggressive shift in sales? Moving from a ‘numbers game’ to ‘relationship selling’?
I see a lot of talk about the importance of relationships when it comes to selling.
However, I still get the same amount of canned emails and messages going for volume click bait over connection.
I still see people wanting to get more views on social media than actual engagement.
Let’s face it, relationship selling takes time. You need to learn about your prospects…spend a lot of time getting to know them.
What’s easier, getting a, “No,” response on the 15 minute phone call, or after 3 weeks of getting connected with someone?
I’ve worked in the Bullpen, making 100 calls a day for a couple of leads.
In that same company, I’ve researched 100 people and made a few great long-lasting connections.
I’ve also spent months connecting with clients and developing long-term relationships. I prefer this approach.
What works best for you?
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